Trade Credit: How to get paid what you are owed

As a business, if you’re extending credit to your customers, then you’re operating based on the trust that they’ll pay you in due course. Unfortunately, some companies won’t be able to meet their duties and will default on their payments. The success of your business relies on you eliminating as many of these potential defaulting… Continue reading Trade Credit: How to get paid what you are owed

Why lead nurturing is vital to your success

One of the biggest mistakes we see in struggling businesses is a focus on lead generation over lead nurturing. Lead generation is finding new potential clients and getting them interested in your company, while lead nurturing is using a series of milestones to convert those leads into paying clients. Both processes are vital, but if… Continue reading Why lead nurturing is vital to your success

3 key ways to boost efficiency in your sales pipeline

Being responsible for a sales team can seem like a thankless job. No matter how many deals you close, there’s always more to do and bigger numbers to hit. And that doesn’t even take into account the strategic elements and the onboarding and support you do for new clients. The more tips and tools you… Continue reading 3 key ways to boost efficiency in your sales pipeline

How to help customers make decisions

White or brown bread? Rent or buy a house? Dog or cat? Exciting new job or in-house promotion? In our everyday lives, we’re faced with an endless barrage of decisions. As you’ve probably experienced, too many decisions can feel overwhelming and is likely to make you not want to decide at all. If every decision… Continue reading How to help customers make decisions

4 sales pipeline considerations for a new business

As a business owner setting up your sales team for the first time, you have a unique opportunity – you get to create efficient systems from the beginning, and avoid the problem many of your competitors face. Cumbersome sales pipelines ingrained in company culture are expensive to change and cause inefficiencies. You can capitalise on… Continue reading 4 sales pipeline considerations for a new business