An Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. It gives the customer choice about how they make that first interaction with you. There has not been a year quite like… Continue reading Omni-channel: Customer Choice is Paramount in trade
Category: Customer Experience
Trade credit & COVID-19: The early bird catches the worm
“The early bird catches the worm”. That’s the key principle when it comes to managing your debtors, and especially now. Being the Early Bird in trade credit is about being proactive, engaging customers quickly, understanding their positions and risks, offering options. It also means making difficult decisions, balancing recovery against customer relationships. At 1Centre, we’d like… Continue reading Trade credit & COVID-19: The early bird catches the worm
3 MORE common sales funnel mistakes
In a previous article, we’ve already covered the common sales funnel mistakes businesses make. These are assuming all leads are equal, confusing leads, and a cumbersome onboarding process. In this article, we look at three more common sales pipeline mistakes that could be costing you precious leads and hampering business growth. 1. Not analysing what’s… Continue reading 3 MORE common sales funnel mistakes
Why lead nurturing is vital to your success
One of the biggest mistakes we see in struggling businesses is a focus on lead generation over lead nurturing. Lead generation is finding new potential clients and getting them interested in your company, while lead nurturing is using a series of milestones to convert those leads into paying clients. Both processes are vital, but if… Continue reading Why lead nurturing is vital to your success
How to help customers make decisions
White or brown bread? Rent or buy a house? Dog or cat? Exciting new job or in-house promotion? In our everyday lives, we’re faced with an endless barrage of decisions. As you’ve probably experienced, too many decisions can feel overwhelming and is likely to make you not want to decide at all. If every decision… Continue reading How to help customers make decisions